Non-Fiction Books:

All Made Up

100 Years of Cosmetics Advertising



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All Made Up: 100 Years of Cosmetics Advertising by Penny Dade
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A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet. Showing how advertising became the engine of capitalism that directed political destinies and even influenced international conflicts and military victories by means of propaganda, this references pays special attention to the ways in which the cosmetic advertising industry became a dominant driving force in Western culture. Eighty beautiful, full color reproductions of ads, taken from the Library of Historic Advertising, are also included in this fascinating look at the history of how cosmetics have been sold.

Author Biography

Penny Dade is the chair of publications of the Art Libraries Society. She is the author of numerous titles, including "Drink Talking: 100 Years of Alcohol Advertising."
Release date NZ
May 1st, 2007
Country of Publication
United Kingdom
approx 80 colour illustrations
Middlesex University Press
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