Business & Economics Books:

Advertising in Modern and Postmodern Times

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Advertising in Modern and Postmodern Times by Pamela Odih
$338.99
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Description

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Release date NZ
April 30th, 2007
Author
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
232
Dimensions
156x234x15
ISBN-13
9780761941903
Product ID
2067816

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