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Advertising Concepts and Copy

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Advertising Concepts and Copy

Format

Paperback

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Advertising Concepts and Copy by George Felton
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Description

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
Release date NZ
March 28th, 2006
Author
Country of Publication
United States
Edition
2nd Revised edition
Illustrations
45 color, 180 black & white
Imprint
WW Norton & Co
Pages
256
Dimensions
218x280x17
ISBN-13
9780393731590
Product ID
2065635

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