Table of Contents
1. Introduction to Ethnic Advertising and Marketing. 2. The Evolution of Ethnic Advertising. 3. Ethnic Consumer Behaviour. 4. The Legal and Social Environment. Case Studies: Stove Top Stuffing. General Motors. Scott Paper Towel. Metropolitan Life. Uptown Cigarettes. United Negro College Fund. American Honda. Remy Martin. Jewel Food Stores. Power Master/Crazy Horse. Conclusion.
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