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Advances in International Marketing on Hardback
Advances in International Marketing on Hardback
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Advances in International Marketing

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Description

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Release date NZ
March 20th, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributors
  • Edited by Tage Koed Madsen
  • Series edited by S.Tamer Cavusgil
Pages
218
Dimensions
156x234x14
ISBN-13
9780762301645
Product ID
2214860

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