Adaptive Marketing

Leveraging Real-Time Data to Become a More Competitive and Successful Company

By:

Norm Johnston

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Hardback

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Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Author Biography:

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

Release date NZ

October 1st, 2015

Author

Norm Johnston

Audience

Professional & Vocational

Edition

1st ed. 2015

Illustrations

XII, 225 p.

Pages

225

Dimensions

155x235x20

ISBN-13

9781137462923

Product ID

23052180

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