Accounting for Tastes

By:

Gary S. Becker

Format:

Paperback / softback

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Description

Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

Author Biography:

Gary S. Becker was University Professor of Economics and Sociology at the University of Chicago. In 1992, he was awarded the Nobel Prize in Economics.

Release date NZ

March 30th, 1998

Author

Gary S. Becker

Audience

Professional & Vocational

Illustrations

14 line illustrations

Pages

292

Dimensions

151x227x15

ISBN-13

9780674543577

Product ID

3889132

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