Forty years of ""witty thinking"" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal

Author Biography

Beryl McAlhone is a London-based writer with a special interest in design. David Stuart is based in London and is a founding member of the design company, The Partners. Greg Quinton is based in London and is Executive Creative Director at The Partners. Nick Asbury is a writer for branding and design, and one half of the creative partnership Asbury & Asbury.