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A Handbook of Qualitative Methodologies for Mass Communication Research
A Handbook of Qualitative Methodologies for Mass Communication Research
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A Handbook of Qualitative Methodologies for Mass Communication Research

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Description

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis. The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama. In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Author Biography:

Nicholas W. Jankowski, Klaus Bruhn Jensen
Release date NZ
December 19th, 1991
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by Klaus Bruhn Jensen
  • Edited by Nicholas W. Jankowski
Pages
288
Dimensions
138x216x22
ISBN-13
9780415054058
Product ID
1678137

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