Adrian Gostick is co-author of the bestselling The Integrity Advantage. An award-winning business author, Adrian also co-wrote the critically acclaimed business book The 24-Carrot Manager, called a "must read for modern-day managers" by Larry King. He has written for USA Today Magazine, Investor's Business Daily and other national publications, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication with the O.C. Tanner Company. Adrian has a master's degree in strategic communication and leadership from Seton Hall, and is a guest lecturer on ethics at that university. Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by The Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show.