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A Brand Apart

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A Brand Apart



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A Brand Apart by Joe Duffy
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Harley Davidson, Starbucks, Nike - these are some of the most well known brands in the world. They bring to mind quality, reliability and a certain 'cool-factor'. But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design. "A Brand Apart" offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and ground breaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the US. Gorgeously designed by Duffy and Partners and featuring full-colour images throughout, this book is for students, designers and anyone who appreciates advertising and design.

Author Biography

Joe Duffy is founder of Duffy & Partners. Considered at the forefront of design, his clients include BMW, Coca-Cola, Sony, Starbucks, the Islands of the Bahamas, Minute Maid and many others.
Release date NZ
December 1st, 2005
Country of Publication
United States
illustrations throughout
One Club for Art & Copy Inc.,U.S.
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