We Are All Weird

The Rise of Tribes and the End of Normal

By:

Seth Godin

Format:

Paperback / softback

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Description

Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

Author Biography:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

Release date NZ

September 24th, 2015

Author

Seth Godin

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

112

Dimensions

129x178x6

ISBN-13

9780241209011

Product ID

23052318

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