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We Are All Weird on Hardback by Seth Godin
We Are All Weird on Hardback by Seth Godin
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We Are All Weird

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We Are All Weird

The Rise of Tribes and the End of Normal
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Hardback
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Description

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Author Biography:

SETH GODIN is the author of eighteen international bestsellers—including Purple Cow and Tribes—that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.
Release date NZ
September 15th, 2015
Author
Audience
  • General (US: Trade)
Illustrations
4 PIECES OF ART
Pages
112
Dimensions
130x180x15
ISBN-13
9781591848240
Product ID
23089249

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