OK so I've been having protein bars for quite awhile, and generally I tolerate them for what they are, and expect nothing much from the taste. The Titan Bars on the other hand, does not pretend to have virtually no sugar – however, despite it's reduced sugar, it actually tastes GOOD like a normal chocolate bar. The aftertaste is very tiny, unlike any other protein bars I've ever had. The chocolate peanut butter taste is rich, and quite fulfilling. Best protein bar I've tasted to date.