We've had a little taste with the two advance singles, but now it is really happening: THE PRIMITIVES have a new album, and this time, it's completely new material, which they've been letting us in on bit by bit. Time hasn't passed for this group, whose sound is just as fresh as ever and whose contagious melodies take us back to the end of the eighties, beginning of the nineties, when they released such renowned albums as “Lovely”, “Pure”, and “Galore”.
The album starts with single “Spin-O-Rama” which has a perfect arpeggio suggestive of classic The Stone Roses, an infectious verse that sounds like a playground song set to Bobby Fuller Four rhythm track, and Tracy Tracy giving us a marvelous, soaring chorus over a wall of snarling guitar. It is an urgent album, and it goes by in a heartbeat, putting us in “the-album-you-want-to-listen-toagain-as-soon-as-it-ends” situation, and getting the songs stuck in our head for months. THE PRIMITIVES in full form.