The release of MIND OF MINE comes on the anniversary of Zayn's decision to become a solo artist and focus on the next chapter of his music evolution. “Once they hear it, I feel like they will understand me a little bit more,” “For 10 years, this album has been in my brain, and it's just been there, sat with me, needing to be out.”
Working with Zayn on his debut album, noted producer Malay (Frank Ocean) described him as pure genius. An artists' artist. A shining star with a genuine heart." Zayn recently received a surge of attention with his Billboard magazine cover where they affirm “judging from his music, he's poised to impress the dominant music geeks of the day, who care less about guitar-slingers than artful practitioners of beats and atmosphere.”