Google is now responsible for delivering 70% of UK searchers to websites, and guides 50% of all would-be online purchasers. Understanding how it works and how to make the most of it is therefore essential to anyone starting or building a web site, whether for business or as a hobby. 50 Ways to Make Google Love Your Web Site shows you the ways in which you can ensure that your web site stands out from the thousands of others already out there. In the first section of the book, Steve Johnston explains in simple, straightforward terms how Google actually works and how it approaches the issue of sifting the relevant from the irrelevant when searching through the eight billion pages of information its index contains. In the second section, he shows how you can improve the performance of your own web site in Google, giving specific and detailed instructions about the sort of priority issues you need to address. The result is a superbly practical and readable guide that will be invaluable to web designers, business people, and indeed anyone who wants or needs to use the internet on a regular basis.
Steve Johnston has spent all of the third millennium fascinated by Google and its role in business. Now a recognised expert in Google's search engine he spends most his time advising major brands and aspiring entrepreneurs how to make more of the opportunity it presents. Steve's pre-web career was as a retailer and he graduated first in his class at the business school of hard knocks. He is married with three teenage children and lives near Bath, Somerset.
Liam McGee is a Cambridge educated scientist, and a web-accessibility, usability and search optimisation specialist. He has been marking up HTML since 1995. In his free time he is an 'invited expert' and occasional editor at the W3C Web Accessibility Initiative. He is married and lives in Frome, Somerset.