Business & Economics Books:

50+ Marketing

Marketing, Communicating and Selling to the over 50s Generations



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50+ Marketing by Jean-Paul Treguer
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As a result of demographic and other factors in many countries, the over-50 age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In this work, the author shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.

Author Biography

JEAN-PAUL TR?GUER is Chief Executive Officer and Founder of Senioragency, the first international marketing network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Scandanavia and Luxembourg. He is also the CEO and founder of, one of the leading European portals dedicated to the 50+ generations. Jean-Paul Tr?guer is one of the first marketing and advertising experts to have created a specialised international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers. He is a well known international guest speaker who gives lecturers and seminars worldwide on this topic.
Release date NZ
April 18th, 2002
Country of Publication
United Kingdom
XX, 172 p.
Palgrave Macmillan
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