There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Centre Pasadena, Rhode Island School of Design, Basel, and Yale Design School, "Thirty Typefaces for a Lifetime" defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime". The typefaces featured include Casion, Bembo, Bodoni, Clarendon, Courier, Excelsior, Garamond, Lucida, Minion, Perpetia, Sabon, Stempel Schneidler, Times New Roman, Trajan, Walbaum, Avenir, Akzidenz Grotesk, Bell Centennial, Bell Gothic, DIN Mittelschrift, Franklin Gothic, Frutiger, Futura, Gill Sans, Helvetica, Meta, Myriad, Trade Gothic, Univers, Vag Rounded. The complete alphabet of each typeface is shown along with examples of the typeface used in designs. Essays from leading designers are included discussing their experience with type in their own design work.
Author Biography
Steve Gordon Jr. has experience ranging from Fortune 1000 in-house design at internationally recognized Fortune 1000 companies, agency, and studio work to work as an independent designer and creative consultant. He frequently lectures on how small studios/freelance designers can stay competitive in the design field at conferences such as the HOW Conference.Joshua Berger is a founder and creative director of Plazm. Berger received the Gold Medal at the Leipzig Bookfair for his collaboration with John C. Jay on the book Soul of the Game. His most recent projects include the art direction and design of ESPN's Ultimate Highlight Reel and development of the web site www.anti-war.us, dedicated to distribution of anti-war graphics to activists globally.Laurel Saville is a freelance writer whose essays, feature pieces, and short stories have been featured in Step Inside Design magazine, House Beautiful Home Remodeling, and Decorating, Seven Days, and Ellipses. She lives in Albany, New York. www.laurelsaville.comSarah Dougher is a composer, writer, musician and educator living in Portland, Oregon. Sarah teaches at Portland State University in the Women, Gender and Sexuality Studies department, and her academic interests focus around gender and popular music, and issues related to homeless youth and food security. Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.
