There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Centre Pasadena, Rhode Island School of Design, Basel, and Yale Design School, "Thirty Typefaces for a Lifetime" defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime". The typefaces featured include Casion, Bembo, Bodoni, Clarendon, Courier, Excelsior, Garamond, Lucida, Minion, Perpetia, Sabon, Stempel Schneidler, Times New Roman, Trajan, Walbaum, Avenir, Akzidenz Grotesk, Bell Centennial, Bell Gothic, DIN Mittelschrift, Franklin Gothic, Frutiger, Futura, Gill Sans, Helvetica, Meta, Myriad, Trade Gothic, Univers, Vag Rounded. The complete alphabet of each typeface is shown along with examples of the typeface used in designs. Essays from leading designers are included discussing their experience with type in their own design work.