Preston John is an entrepreneur with successful ventures in both real estate and the sales & marketing industry. His first book is due out in 2008 and is a culmination of his experience guiding new home builders towards higher overall sales, better brand imaging, and achieving the highest results with the fewest marketing dollars. He lives for his work and his family (and oddly enough ... his hunting dogs, but you don't need to know that). The book serves as a basis upon which his clients can build better, more effective sales and marketing strategies. The number of requests for the program in book form has led to this long-awaited contribution to the industry