After The Beatles stopped touring, and because travelling around the globe to promote new releases was impossible, the band increasingly made what could be described as “mini movies”. These pioneering promotional films and videos helped to define the way we have come to watch music, not least because The Beatles approached filming with the same ease and innovative spirit they brought to the recording studio, exploring new creative possibilities with infectious delight. Showcasing the band’s filmed work to accompany their 27 No.1, U.K. and U.S. singles, The Beatles 1 is newly restored and expanded in multiple configurations for global release on November 6 by Apple Corps Ltd/UMG.
The new editions of The Beatles 1 have been made possible following
extensive research, and restoration of the original promo films, classic
television appearances and other carefully selected videos spanning the
band’s history. Apple Corps dug deep into The Beatles’ vaults to select a
broad range of films and videos for their rarity, historical significance and
quality of performance. An 18person team of film and video technicians and
restoration artists was assembled by Apple Corps to undertake painstaking
by-frame cleaning, colour-grading, digital enhancement and new edits that took months of dedicated, ‘round-the-clock work to accomplish.
The result is a visual run down of The Beatles’ number one records, as well as the additional tracks on the bonus disc of Beatles 1+ that show the band in previously unseen standards of clarity and quality; many of the films and videos have never before been commercially released, in whole or in part.
Between 1962 and 1970, The Beatles released 27 No.1 hit singles in the U.S. and the U.K. In 2000, these timeless songs were collected for The Beatles 1, which topped the charts in 35 countries and became that decade’s best-selling album worldwide. 15 years later, 1 is revisited for this entirely new, visually-inspired presentation.
It’s The Beatles, as you’ve never seen them before.