Join us in celebrating the platinum anniversary of the world’s biggest-selling annual book!

To mark GWR’s 70th birthday, we’re throwing a party, starting off with a feast of retro features in the opening chapter that look back over our last seven decades. Of course, we’re also highlighting the very best of record breaking from the past 12 months!

This new edition – fully revised and updated with 1,000-plus images – salutes our milestone while continuing the annual tradition of serving up thousands of awesome facts and feats for the whole family to enjoy. GWR are celebrating our landmark year by bestowing platinum grade ICON status on a select group of record breakers – including Taylor Swift and LeBron James – who epitomize what it means to be a Guinness World Records title holder.

Poster-style Flashback features within each chapter explore the history of one key record category. We also speculate about the ultimate limits of record-breaking – for instance, will we ever see a sub-3-second Rubik’s Cube solve?

Look out for our Dear GWR… features throughout the book. We’ve delved into our archives to find some never-before-seen record applications that didn’t quite make the cut. It’s our affectionate tribute to human inventiveness – and the evergreen fascination with securing a hallowed GWR certificate!

This year’s exciting new cover design by 3D digital artist Chris Labrooy resonates with the latest addition to the Guinness World Records mission statement: to find the fun! Informed by his interest in twisting “familiar everyday things into new typographic and sculptural forms”, Chris’s lively artwork offers up an appetite-whetting taster for the chapters in GWR 2025. You’ll spot references to the sporting world, engineering, exploration, gaming, and flora and fauna, among others, on this year’s cover.