How Mighty Ape evolved

Mighty Ape was launched in September 2008, but our company has been around a lot longer than that. In fact, many of us have been working together for nearly two decades.



The first version of Netscape Navigator is released.

1995 goes live in the United States selling books online.

Playstation One

Simon Barton opens GameZone, a gaming retail store in Symonds St., Auckland. GameZone hosts a series of major release events including the official NZ release of the first Sony PlayStation.

Americas Cup

New Zealand wins the America's Cup yacht race in San Diego.


Gamezone Website

GameZone's first web site is launched as a simple tool to update customers on latest releases, specials, pre-orders and game-related news and events.


Duke Nukem

3D Realms announces the development of Duke Nukem Forever.

Nintendo 64

Nintendo releases the Nintendo 64, the last home console to use ROM cartridges.


Gamezone upgraded

The GameZone web site is upgraded to a fully-fledged e-commerce store allowing customers to place orders online using their credit card.


Trade Me

Sam Morgan launches auction site Trade Me as "New Zealand's free online trading community."


Playstation 2

Sony launches the PlayStation 2 in Australasia.

Gameplanet launched

Simon Barton and Simon Garner co-found Gameplanet, a media site publishing game reviews and news and operating community forums and online game services.


Lord of the Rings

Peter Jackson releases The Fellowship of the Ring, the first instalment of The Lord of the Rings film trilogy.



Microsoft introduces the first generation Xbox.

GP Store

GameZone changes its name to GPStore and receives a major upgrade to the web site including the addition of DVD movies, computer hardware and music. Meanwhile, the retail store on Symonds St is closed and a new store is opened on Dominion Rd with the updated GPStore branding.


Nintendo launches the GameCube.



Valve releases Counter-Strike 1.6.


World of Warcraft

Blizzard launches World of Warcraft.

GP Store

GPStore wins the award for "Best Online Store" at the NetGuide Web Awards.


Outrageous Fortune

The first season of Outrageous Fortune goes on air.


Simon Barton regains the use of his living room as GPStore moves stock into its first warehouse, a small 100m2 unit in Albany, Auckland.


Xbox 360

Microsoft launches the Xbox 360 in Australasia.


With demand for space rapidly growing, GPStore moves into a larger 210m2 warehouse just up the road.


Nintendo launches the Wii in Australasia.


The retail store on Dominion Rd closes, allowing the company to focus 100% on its ecommerce operations.

Playstation 3

Sony launches the PlayStation 3 in Australasia.

GPStore wins the award for "Best Online Shopping Site" at the NetGuide Web Awards.



Apple officially launches the iPhone 3G in Australasia.

Mighty Ape

GPStore relaunches as Mighty Ape with another major upgrade to the web site. The Books department is added, offering over 1 million titles.


Mighty Ape wins the NetGuide Web Awards for "Best Online Shopping Site" and "Best New Site, Relaunch or Innovation".


Mighty Ape moves into a much larger 1200m2 warehouse with space for an expanding team and 100,000+ stock.


iPad 2

Apple officially launches the iPad in Australasia.


Marketplace is introduced for customers to sell pre-owned products online.


Home and Office

Mighty Ape adds a Home & Office department selling a variety of gadgets, gizmos and goodies.

Duke Nukem

After 15 years in development, Duke Nukem Forever is finally released.

Mighty Ape wins the NetGuide Web Awards for "Best Shopping Site" and "Best Site For Gamers".

All Blacks

The All Blacks win the 2011 Rugby World Cup in a nail-biting 8-7 final vs. France at Eden Park in Auckland.



Mighty Ape continues to diversify its product range by adding Hobbies and Clothing departments.


New Zealand wins 13 medals at the London 2012 Olympic Games including 6 gold medals, our best result since Seoul in 1988.

Web Awards

Mighty Ape wins four NetGuide Web Awards including "Overall Best Site" and moves into a 5,500m2 warehouse.


Team New Zealand

Team New Zealand wins the Louis Vuitton Cup in San Francisco Bay and the right to challenge Oracle Team USA for the America's Cup.

Fitness monkey

Mighty Ape further diversifies its product range by adding new departments for Fitness & Nutrition, Baby & Toddler, and Office, Art & Craft.

Playstation 4 and Xbox One

New generation consoles Sony PlayStation 4 and Microsoft Xbox One are launched in Australasia.


Same Day

Mighty Ape launches a same-day delivery service in Auckland, Wellington and Christchurch and DHL express shipping to Australia.

Brendom McCullum

Brendon McCullum becomes the first New Zealander to score 300 in a test match innings.

Westpac Award

Mighty Ape scored Excellence in Customer Service Delivery and the Supreme Business Excellence Award at the 2014 Westpac Auckland Business Awards Northern.


Mighty Ape went on to win Excellence in Customer Service Delivery at the Westpac Auckland Business Awards "Best of the Best" held in downtown Auckland.

Black Caps

The Black Caps make the Cricket World Cup final played at the MCG in Melbourne.

All Blacks

The All Blacks defeat Australia to win the 2015 Rugby World Cup.


Mighty Ape relaunch

Mighty Ape relaunches its website with a fresh new look including a new logo, art style and an improved shopping experience on smart phones and tablets.


Nintendo Switch

Nintendo launches the Switch worldwide.

Team New Zealand

Team New Zealand defeat Oracle Team USA to win the America's Cup.


Mighty Ape re-launches Primate and offers customers unlimited free overnight delivery from just $4/month. Introduction of a new "Sports & Outdoors" department.

New Mighty Ape warehouse construction

Construction begins on Mighty Ape's new 10,000m2 distribution centre in Silverdale on Auckland's Hibiscus Coast! A new home for both our office and warehouse team and purpose built for our needs.


New Mighty Ape warehouse opens

Mighty Ape begins operating from its new 10,000m2 distribution centre in Silverdale. With almost twice as much space, Mighty Ape is all set for future expansion into new departments and supporting an ever-growing range of products.

Red Dead Redemption II

Rockstar's Red Dead Redemption II has the biggest opening weekend in the history of entertainment (so not just games, but movies, music, and everything else), making $725 million in its first three days.


KPMG Award

Mighty Ape receives 1st place in Non-Grocery retail and 4th place overall at KPMG Customer Experience Awards.

Canstar Blue Most Satisfied Customers Award 2019

Mighty Ape wins the Canstar Blue "Most Satisfied Customers" Award 2019.

Black Caps

The Black Caps tie the Cricket World Cup final played at Lord's in London. After tying both the match and the 'super over', England won the tournament by a count-back to the number of boundaries hit.

Silver Ferns

The Silver Ferns win the 2019 Netball World Cup after beating Australia 52-51 in a tense final in Liverpool.

5 Green Star rating

Mighty Ape's distribution centre is awarded a 5 Green Star Industrial Built v3 rating by the New Zealand Green Building Council. This is only the third Green Star industrial built rating in New Zealand.

Monkey riding a dog

Mighty Ape adds a Pets department selling Pet food, accessories & more!

PriceSpy Shop of the Year

Mighty Ape wins the PriceSpy "Shop of the Year" award for 2019.

ExileCon 2019

Path of Exile's inaugural convention, ExileCon, is held in Auckland. During the keynote address Grinding Gear Games revealed Path of Exile 2, the next installment by the New Zealand developer.


Canstar Blue Most Satisfied Customers Award 2020

Mighty Ape wins the Canstar Blue "Most Satisfied Customers" Award 2020.

Auckland Rescue Helicopter Trust Mission Supporter 2020

Mighty Ape proudly support The Auckland Westpac Rescue Helicopter service by sponsoring a rescue mission.


The COVID-19 global pandemic causes world-wide social and economic disruption. For the first time in its history Mighty Ape temporarily pauses trading before re-opening to provide essential goods to our customers during this difficult time.

Happi and Popi

Mighty Ape adopt two orphan orangutans Happi and Popi through The Orangutan Project.

Xbox Series X and PlayStation 5 consoles

New generation consoles Sony PlayStation 5 and Microsoft Xbox Series X and S are launched worldwide.

Mighty Ape is acquired by Ltd. We're excited to move forward with the backing and expertise of the team and will continue to delight our customers and change the way Kiwis and Aussies shop.

PriceSpy Shop of the Year 2020

Mighty Ape wins the PriceSpy "Shop of the Year" award for 2020.


Canstar Blue Most Satisfied Customers Award 2021

Mighty Ape wins the Canstar Blue "Most Satisfied Customers" Award 2021.

Team New Zealand racing Luna Rossa in Auckland.

Emirates Team New Zealand win the 36th America's Cup yacht race on home waters in Auckland.

Two monkeys in costumes playing a board game.

Mighty Ape's expanding range of products mean that Board Games & Puzzles and Furniture & Appliances get new homes in their own departments so they are easier to find and subscribe to updates.

New Zealand cricketers celebrating their win.

New Zealand beat India to win the inaugural ICC World Test Championship.

Lisa Carrington in a kayak.

New Zealand has its most successful Olympic Games to date in Tokyo, bringing home 20 medals including 7 gold, 6 silver and 7 bronze. Lisa Carrington became New Zealand's most medalled Olympic athlete ever with six medals; five gold, one bronze.

A delivery monkey driving a Jungle Express branded van.

Mighty Ape launches our own last-mile delivery service Jungle Express, providing even faster delivery to our customers.

PriceSpy Shop of the Year 2021

Mighty Ape wins the PriceSpy "Shop of the Year" award for 2021.


Zoi Sadowski-Synnott with her Gold Medal and the New Zealand flag.

New Zealand has its most successful Winter Olympic Games to date in Beijing, China. Zoi Sadowski-Synnott became New Zealand's first Winter Olympics gold medallist when she won the women's snowboarding slopestyle. She also won a silver medal, in the women's snowboarding big air. Later, Nico Porteous won the gold medal in the men's freestyle skiing halfpipe, becoming the youngest New Zealander to win a Winter Olympics gold medal.

Canstar Blue Most Satisfied Customers Award 2022

Mighty Ape wins the Canstar Blue "Most Satisfied Customers" Award 2022.

Mighty Ape staff with their award

Mighty Ape wins Excellence in Customer Service Delivery at the 2022 Westpac Auckland Business Awards for our Jungle Express entry.


A monkey holding a smart phone showing Mighty Mobile branding

Mighty Ape launches Mighty Mobile, a new service offering New Zealand's mightiest mobile prepay plans with UNLIMITED data!

Kantar Top 10 Customer Leadership Index 2023 badge

Mighty Ape is ranked #1 in Kantar's Customer Leadership Index 2023.

New Mighty Ape distribution centre in Christchurch

Mighty Ape adds a new Christchurch warehouse with 5,500m2 space to support growth and provide even better service to South Island customers.