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Based in Los Angeles, CA, Tokidoki was founded in 2003 by designer Simone Legno with his partners Pooneh Mohajer and Ivan Arnold. Together they have created an innovative line of apparel, handbags, cosmetics, accessories and built a worldwide following. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi's, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.