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ClifBar uses wholesome ingredients in their full range of products to provide energy and healthy food that's easy to share and eat. It all started with founder Gary's idea when he realized he can make better energy bars on a bike ride. ClifBar energy bar provides great performance nutrition and great taste. Whether you are hiking on Tongariro Alphine Crossing or a 50km bike ride, these flavoursome bars are the perfect treats to eat on the go to sustain your adventure.