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Charlie's is founded by Marc Ellis and friends back in 1999, originally produced fresh orange juice. Their juice is branded as “Honest” fruit-based soft drinks with no sugar added. In 2011, Japanese icon brand: Asahi group purchased Charlie's.

Their latest product – Charlie's Honest Fizz is bubbled juice with real fruits and less sugar and 12-month shelf life! Charlie's Kid's Ju­ice is made from half real fruit juice (not concentrated juice) mixed with half pure water. They are ready to go and perfectly packaged to go with the lunchbox.