Since the announcement last week about the retirement of our Banana Points program we've received a lot of feedback from you all. We have received many messages and comments from people who were pleased with the change. We also received many messages from customers who weren't so pleased. We've taken all of your feedback on board and have come up with some adjustments to our plan to address this.
There were some common themes among the criticisms that we received. Mostly people were concerned that their Primate subscription would go to waste if they didn't get to choose when the subscription started, and many customers expressed a desire to receive vouchers or account credit instead of Primate. We have discussed these issues below, and the action that we will be taking.
“Can I choose when my free Primate subscription
This is a great idea that would allow you to make the best use of your free Primate subscription. We have adjusted our plan to allow for this. From May 28th customers who qualify for a Primate subscription (excluding Trade Accounts) will be given the option to convert their remaining Banana Points balance into a Primate subscription at a date of their choice until 31 December 2019. If you are an existing Primate customer you will still need to convert your Banana Points to Primate by 31 December 2019, your subscription will be extended by the period determined by your Banana Points balance. You will have until 31 December 2019 to activate your Primate subscription, all outstanding Banana Points will be written off after this date. This means that you can activate your Primate subscription when it's most convenient to you so that you can make the most of its benefits.
To activate your Primate subscription simply go to the Banana Points page in your account and then click on the Activate Primate Now button (see example image to the right). Your Primate subscription will be active immediately.
“Can I have free vouchers or account credit
We understand that vouchers or account credit would be an attractive offer. Banana Points were never intended to have a dollar value attached to them and we'd never be able to offer a meaningful dollar amount in exchange for Banana Points without putting our business in jeopardy. Unfortunately offering vouchers or account credit is not an option.
Banana Points will be converted to Primate subscriptions using the following rates:
- 200,000 Banana Points: 1 year Primate subscription
- 55,000 Banana Points: 3 months Primate subscription
- 700 Banana Points: 1 day Primate subscription
As a thank you for your feedback and understanding, when you activate your free Primate subscription you will also receive a bonus 7 days on top of your converted Primate duration. This will ensure that you all have plenty of time to make use of your Primate subscription.
e.g., if you have 80,000 Banana Points you will receive a Primate subscription for 3 months (55,000 BP), plus an additional 35 days (25,000/700 BP), and a bonus 7 days when you activate your subscription. The remaining 500 BP will be written off.