Important announcement about Banana Points [Updated]

By Che

[UPDATED 16 May 2019: In response to customer feedback, information in this blog post has been updated since it was first published. See this blog post for full details about these changes]

We care a lot about our customers and about creating a positive online shopping experience. We take a lot of pride in our fast delivery speed, our massive product range, and our friendly customer service – these are the things that keep you coming back for more. Unfortunately the same cannot be said for our Banana Points program.

We started Banana Points with the intention of being a means to reward customers for their loyalty. Over the last few years, however, as we focused on other areas of our business, Banana Points have taken a bit of a backseat and become a disappointment for many customers. Our Banana Points offering is no longer consistent with our philosophy of “under promise and over deliver”.

We've put a lot of thought into it and have made the difficult decision to retire the Banana Points program. We understand that this may be disappointing to some customers but we have a plan that will ensure that you will all receive something of real value in exchange for your existing Banana Points balances. The most common suggestion that we've received from customers in relation to Banana Points is “can you let us convert our points into free shipping on our orders?” We've listened to your feedback and we've come up with a solution that will address that.

On 27 May 2019, the Banana Points program will end. You will then have the option to convert your remaining Banana Points balance (excluding Trade Accounts) into a Primate subscription at a date of your choice until 31 December 2019. For the duration of your Primate subscription, you will receive unlimited free delivery within New Zealand, free upgrades for rural, Saturday, and signature-required deliveries, as well as exclusive discounts and early access to big sales. Visit our Primate page to find out more about the benefits of Primate membership.

Banana Points will be converted to Primate subscriptions using the following rates:

  • 200,000 Banana Points: 1 year Primate subscription
  • 55,000 Banana Points: 3 months Primate subscription
  • 700 Banana Points: 1 day Primate subscription
  • When you activate your free Primate subscription you will also receive a bonus 7 days on top of your converted Primate duration (updated 16 May 2019)

e.g., if you have 80,000 Banana Points you will receive a Primate subscription for 3 months (55,000 BP), plus an additional 35 days (25,000/700 BP), and a bonus 7 days when you activate your subscription. The remaining 500 BP will be written off.

Login here to check out your current Banana Points balance.

Frequently Asked Questions:

When will the Banana Points program end?
Our Banana Points program will end at 2PM on 27 May 2019.

When will my Primate subscription begin? (updated 16 May 2019)
From May 28th customers who qualify for a Primate subscription (excluding Trade Accounts) will be given the option to convert their remaining Banana Points balance into a Primate subscription at a date of their choice until 31 December 2019. You will have until 31 December 2019 to activate your Primate subscription, all outstanding Banana Points will be written off after this date. When you activate your free Primate subscription you will also receive a bonus 7 days on top of your converted Primate duration. This will ensure that you all have plenty of time to make use of your Primate subscription.

Can I choose when my Primate subscription begins? (updated 16 May 2019)
Yes. Refer to the question above for more details.

Can I have free vouchers or account credit instead? (added 16 May 2019)
We understand that vouchers or account credit would be an attractive offer. Banana Points were never intended to have a dollar value attached to them and we'd never be able to offer a meaningful dollar amount in exchange for Banana Points without putting our business in jeopardy. Unfortunately offering vouchers or account credit is not an option.

What will replace Banana Points?
We do not have any immediate plans to replace the Banana Points program.

What if I have less than 700 Banana Points?
Any balances below 700 Banana Points will be written off.

What does this mean for customers who pick up their orders?
Primate subscriptions give customers access to Primate-exclusive discounts, as well as early access to big sales. You can also use your Primate subscription to send gifts to family and friends around New Zealand for birthdays and other occasions with free shipping.

What do I get if I already have a Primate subscription?
Your Primate subscription will be extended. The extension period will be determined using the Banana Points conversion rates above.

Will I get free shipping on unshipped orders placed before my Primate subscription begins?
The free shipping won't apply to any unshipped orders placed before the conversion date.


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  • Corey says: 10 May 2019, 10:57am

    I have 33,000 points so would I get about 40 days from the May 27 to get the primate subscription and is that working days or does that include weekends?

  • Che from Mighty Ape says: 10 May 2019, 11:21am

    Hi Corey, your 33,000 Banana Points will convert to a Primate subscription for 47 days. That number includes weekends.

  • Rebecca says: 10 May 2019, 11:24am


  • Daniel says: 10 May 2019, 11:31am

    I'm very glad this has been finally addressed - A well written statement, and well thought out replacement program. I'm looking forward to seeing what sort of loyalty program will be put in place in the future. Keep it up Mighty Ape!

  • Melissa says: 10 May 2019, 11:37am

    Be nice if you could put some cool Mightyape mechandise (lanyard, mugs, pens etc) instead of the PrimeApe subscription.

  • Kelsey says: 10 May 2019, 11:44am

    So I have around 14000 bp, does that mean I get 20 days of primate?

  • Che from Mighty Ape says: 10 May 2019, 11:52am

    @Kelsey, correct. You would get 20 days of Primate.

  • Connor says: 10 May 2019, 11:56am

    How many days does 7958 points give me?

  • Elizabeth says: 10 May 2019, 12:01pm

    Disappointed by this change I have to say. While banana points did need a overhaul I feel like this is a real back step...

  • Cassie says: 10 May 2019, 12:09pm

    I don't feel like 7 days of primate subscription is of value when I've been collecting these for so bloody long, not do I have any intention of buying anything in the 7 days after it goes live. I'd rather those 7 days were saved when I was shopping for Christmas. They're essentially a waste.

  • Hannah says: 10 May 2019, 12:10pm

    I'm at 54000, what happens?

  • Jack says: 10 May 2019, 12:12pm

    i have 1,560,460 banana points.
    do i get a car?

  • Sam says: 10 May 2019, 12:29pm

    What if I never wanted to use Primate and it doesn't benefit me in any way? How is my long term loyalty then rewarded?

  • Genna says: 10 May 2019, 12:30pm

    It's a good idea but a bit dumb that we can't choose when the subscription starts... essentially forcing people to shop during a specific time frame or miss out.

  • Alysha says: 10 May 2019, 12:56pm

    Cool but stupid... I think a voucher or something would've been best suited. Like $5 per 10,000 points. Probably won't use the free delivery more than once in a month, if at all, so doesn't really benefit me. Been saving and waiting to get something cool and that day never arrived so I guess it's a good idea to get rid of them.

  • Helen says: 10 May 2019, 1:04pm

    I feel a bit stupid...but how do I find my banana points balance?

  • Rens says: 10 May 2019, 1:04pm

    Would be nicer if the primate started from next login. My partner already has paid primate so we use her account for free shipping. So me getting them is pointless. Which is a good point do her points get added to the length of her current subscription?

  • Grant says: 10 May 2019, 1:37pm

    I do not want Primate. I want account credit.

  • Heather says: 10 May 2019, 2:05pm

    I liked the idea of a rewards system but the annoyance was that the rewards offered were not very good - even if they could have been used towards a voucher or something would have been good or for so many points you get a code for discounts on your next shop

  • Laura says: 10 May 2019, 2:27pm

    I think what you should have done is kept the banana points and let customers use them to buy games and other products kind of like with the flybuys program.

  • Christian says: 10 May 2019, 2:45pm

    I would suggest just giving discount vouchers for their next purchase depending on how much points they have, I mean Primate is good and all but its not really fair for everyone.

  • Mike says: 10 May 2019, 3:09pm

    I'd rather see account credit to be honest, I'm already a primate subscriber

  • Stephanie says: 10 May 2019, 4:04pm

    Spent years collecting those, I'd prefer to see it as account credit. :(

  • Jed says: 10 May 2019, 4:20pm

    hey 50k+ banana points, that's not bad! I'm already a Primeate member, but an extension's just as good. There hasn't been a decent use for bananas for ages, so i don't know why people were complaining. They were hoarding a useless currency hoping it'd eventually be worth something else. Even as someone who's already a Primeate I think this is a great use for them. Free delivery on stuff adds up

  • Shannon & Rebecca says: 10 May 2019, 4:56pm

    What if I had 44,800 banana points would I miss out on the 3 months ?

  • Stephanie says: 10 May 2019, 5:38pm

    I only have almost 7000 points. Does this primate start from your choosing or can I start it from my next purchase? Because otherwise it feels like you're taking something that I may not use which then makes it void. You already rip me for rural delivery so it seems disappointing.

  • Alice says: 10 May 2019, 6:02pm

    over the years i have been able to get some good stuff when you updated the banana points. i already have primate and feel that it should have been used for store credit instead of primate

  • Guy says: 10 May 2019, 7:11pm

    Pretty disappointed i have to say.
    I have been waiting for something worthwhile to be available and I'm unlikely to get anything delivered as your delivery service ( courier post) are useless.

  • Alan says: 10 May 2019, 7:52pm

    Over 19000 points collected over 10 years. Not spent because there was not much there. Waiting and now this. This is a joke...

  • Brian says: 10 May 2019, 8:07pm

    Completely useless. Store credit would have been the only viable option.

  • Catrina says: 10 May 2019, 8:20pm

    I think a credit on account would be better, as i collect from Mighty Ape.

  • Paul says: 10 May 2019, 8:24pm

    Would have preferred Mighty Ape credit but something is better than nothing.

  • kelly says: 10 May 2019, 8:46pm

    Can we choose when to use the days? Or does it start on the 28th of May?

  • Tristan says: 10 May 2019, 9:42pm

    I'm glad I let my banana points build up; didnt realize i had 210052 though lol

  • Michelle says: 10 May 2019, 11:02pm

    The banana points I feel should of been swapped to a voucher for so many points. It’s stupid being turned into a primate subscription when I already have one.

  • Phil says: 11 May 2019, 1:14am

    nah this don't seem right. convert to vouchers instead would be way to go.

  • Tania says: 11 May 2019, 9:12am

    Would have worked if there had been better items and more items available to use the banana points on! Just had a look and there are only 3 things to pick from.

  • James says: 11 May 2019, 10:08am

    I don't understand why you can't just offer in-store credit like most other online retailers over seas? If you'd do that to reward my loyalty, then I'd be more inclined to purchase locally rather than off shore.

  • Rhys says: 11 May 2019, 10:58am

    I would rather have a points system that works towards store credit. Also very annoying that you don’t get to choose when your subscription starts

  • rebecca says: 11 May 2019, 12:13pm

    how much does13897 points give me?

  • Eddie says: 11 May 2019, 7:20pm

    Very disappointed with this. Been collecting these points for years, thousands spent waiting for something decent to claim them on. Now all of that is being converted into 20 days free delivery thats only worthwhile IF I spend more money in the 20 days after they are converted.

  • Matthew says: 12 May 2019, 8:17am

    Good move guys.

  • Ana Maea Chitara says: 12 May 2019, 8:38am

    Agree it'd be more useful as account credit, even as primeape credit that could be stored for a convenient day in the future (might be hard to implement, unique free shipping promo codes? A handful rather than a month's worth, but rounded up so more people get one?). I feel that'd be a more useful and appreciated gesture of goodwill than a rushed period.

  • Christine says: 12 May 2019, 9:20am

    Hi I have 52000 approx banana points. Does that mean I only qualify for one day Primate as I haven't reached 55000 points? Thanks Christine

  • Dylan says: 12 May 2019, 9:40am

    Rest in Peace banana points.
    You will be missed.

  • Jan says: 12 May 2019, 10:04am

    Would have preferred a voucher or credit. That would be a fairer option for everyone.

  • Janelle says: 12 May 2019, 10:39am

    A account credit would make more sense to those that are already primates. Hope you come up with a new rewards program soon

  • Lisa says: 12 May 2019, 6:13pm

    A few days free shipping.. I'm a student I can't just buy stuff willy nilly, bit of a miss to be honest. And it's not getting replaced with anything? So there is no loyalty system now. NZGameShop still do it better

  • Natasha says: 12 May 2019, 6:15pm

    Oh well guess my points will just disappear then....we enjoy picking our items up lol

  • Herbie says: 12 May 2019, 8:21pm

    I'm more interested in store credit as I dont always shop here.

  • Sam says: 12 May 2019, 10:01pm

    I've had several conversations with the MA team over the years about their plans to make the Banana points system bigger and better and more useful. This definitely feels like a huge let down.
    It seems that on average points were given out at 5 per $1 spent. 200,000 points would then represent about $40k spend. So as a reward for $40k spend, you get a year of primate worth $48. That's a 0.0012 return. Don't get me wrong, I love this site, but that is a shockingly bad loyalty scheme.
    It could have been so much more... :(

  • Sam says: 12 May 2019, 10:09pm

    I feel like it would be good of mightyape to chuck a bunch of stuff up to be purchased with banana points, before they automatically get converted to primate... There have only been the same 3 items for months. We could at least end on a high?

  • Damien says: 13 May 2019, 12:29am

    I agree with "Sam, 12 May 10:01pm"
    Being someone that can only afford things on the odd occasion, a 27 day window seems like a massive disappointment. This also seems almost predatory, being a forced limited time will ensure a wave of people wanting to buy within the timeframe that they have (even if they didn't originally plan to). This could lead to people regretting decisions.
    Please change this to account credit or free delivery coupons eg: 1 free delivery per 5000 BP. This will let people make smarter decisions by not being rushed. I love Mighty Ape and do sincerely hope you come to a conclusion that more people can support.

  • Leslie says: 13 May 2019, 8:22am

    Very disapointing. I have several facebook messenger conversations and emails with mightyape going back several years asking about updating banana points and have allways got the same reply " we are working on it", I guess that was bulls**t. Banana points influenced my decision to purchase a gaming PC from them and allot of hardware for work. Im quite angry as the drop of banana points was not communicated, my wife noticed it as she was checking the daily deals. I will no longer buy from Mighty Ape as they have let down allot of customers doing this and by not communicating it very well.

  • Anna says: 13 May 2019, 10:17am

    too lazy to come up with a proper loyalty program so you just wipe it? dumb. MA prices are higher but we pay them because a) fast shipping and b) we were told eventually banana points would have a use. pretty sad! oh well.

  • Adrian says: 13 May 2019, 11:48am

    I totally agree with Mike "10 May 3.09pm" . I would prefer to see it my Banana Points converted to a account credit. I am already a Primate. I have purchased from Banana Points in the past but only if the item interested me. I have contacted Mighty Ape in the past asking if they were going to offer more things in the Banana Points or do something but they have just said "We are working on it".

  • Grant says: 13 May 2019, 1:11pm

    I hope all of this negative feedback is being read.
    I will be frank and call it like I see it. This is a rort.

  • miriam says: 13 May 2019, 1:55pm

    Personally I think it would be better to do account credit or a voucher as I'm probably not the only one who would rather not be rushed into purchases to make use of the free primate period, especially personally as it would only be for two days, and for people who need to save bit before getting a purchase they want. Personally I would prefer a voucher or account credit over the free primate period.

  • noeline says: 13 May 2019, 6:16pm

    Not a bad idea thanks I think I,m due for a new sub soon so this will give me a bit more time, not sure how many points I have atm.I guess you will let me know

  • Amanda says: 13 May 2019, 7:58pm

    I think that converting 1,500 banana points to $1 account credit would be a great alternative and equates to not much at all. E.g. threshold benefits Mighty Ape more so than customers but is a good compromise to those that don't benefit from the forced free delivery option for a highly restrictive period of time.

  • Samantha says: 13 May 2019, 8:42pm

    I don't mind that it converts to free shipping, but the fact that we can't choose when it starts doesn't seem fair to those without Primate.

  • Genevieve says: 14 May 2019, 12:13pm

    I'm a bit disapointed, I emailed a few weeks ago to ask about the banana points and got an email back saying that an exciting new development was going to be announced, although im happy they will be converted into extra free shipping days, its not exactly exciting to know its being scrapped after that.

  • Deww says: 14 May 2019, 4:55pm

    Will there be other stuff to use the banana points on before the 27th?

  • annette says: 14 May 2019, 8:40pm

    I definitely agree the banana points program had to go,it is pretty lame and one of the reasons why I never bothered writing reviews for products that I have brought in the past and currently buy.I have 7702 so not sure what that qualifies for but hopefully something.

  • Daniel says: 14 May 2019, 11:42pm

    Nice that this has been addressed. For ages, some of us have suggested that perhaps BPs over a certain amount can pay for a basic courier label. If that had been done, BPs could stay, it wouldn't be too different a result to this, and it would have been an ongoing reward for loyalty. Still - this is better than BPs being in the Twilight Zone.

  • Kim says: 15 May 2019, 2:30am

    So disappointed....been collecting these for years and there was never anything worth claiming for unless you had a phone that was 5 years old and needed a new screen protector!!! Would much prefer to exchange for a voucher or something a bit more useful. Have over 70,000 points

  • Renee says: 15 May 2019, 2:34pm

    Can you have the subscription started earlier?

  • Daniel says: 15 May 2019, 4:38pm

    I also emailed about updating banana points it was the generic email response with we are making banana points bigger and better! What a load of crap! Should of offered something better than primate!! Credit would be better!

  • Daniel says: 15 May 2019, 8:19pm

    Just checked - my first BPs were on 04-10-2006 ... a wave of nostalgia just swept over me, ha!

  • janeen says: 15 May 2019, 8:30pm

    Wow no brainer, mighty ape, to spend banana points, u need good items, so customers will use the points. But u offered shit stuff. That is y I have thousands of points. Cheers anyway

  • Jed says: 15 May 2019, 11:28pm

    Honestly, a lot of people are upset about something that didn't matter to them. if banana points didn't exist, you would still be buying stuff here. They've had no use for years, and nobody has really cared. Store credit is a stupid idea, financially, because that means giving essentially free money to every single person with banana points, while they already have big sales on things. For those with prime already, it extends your subscription, for those without, it gives you free shipping on anything that is ordered during your free prime shipping time. Stop complaining about wanting even more, and be happy with what you get. You're not owed anything, so stop being so greedy, and appreciate what you're given. So many of you are acting childish and selfish, it's embarrassing.

  • Che from Mighty Ape says: 16 May 2019, 3:24pm

    In response to customer feedback, we have made some changes to our plan. See this blog post for details about the changes:…ints-changes

  • Patrick says: 16 May 2019, 5:09pm

    46,000 banana points = 64 days Prime Ape subscription?

  • Gavin says: 17 May 2019, 9:15am

    I pick up because its only 5mins down the road. All my family are nearby so never ship anything. Can I transfer my BP balance to someone else who'll actually use it ?

  • Ezrom says: 17 May 2019, 8:46pm

    Have been waiting for an overhaul to actually use them on something useful or at least fun, what a waste of time they turned out to be. Thanks for wanting to offer something though.

  • Jane says: 19 May 2019, 11:15am

    Bit disappointed pre- ordered stuff doesn't count... I have 2 things pre-ordered for future dates which would be great to have posted out.

  • Geoff says: 19 May 2019, 6:59pm

    Two and a half years free Primate ?

  • Taran says: 19 May 2019, 10:22pm

    Stingy much, how is giving us free shipping on items we have to spend more money on a reward for loyalty? For the past 5 years all that has been offered is a Belkin ipad protector anyway - 20,000 points for a $24 protector that has a low rating in your store?! So thousands of dollars in return for something 99% of people wont use? Come on guys, so selfish.

  • Liam says: 21 May 2019, 3:12pm

    So if I have 9000 points would the Prime Ape subscription be about 12 days?

  • Lauren says: 21 May 2019, 10:50pm

    This is such a cool idea.. I've been accumulating banana points for years now and there's never been anything I could use them for. I'm stoked I can finally put them to use with some free shipping! Thanks guys for keeping us informed - I love Mighty Ape <3

  • Stuart says: 21 May 2019, 11:50pm

    Nice to see the pointlessness of Banana Points finally being acknowledged, and to see Mighty Ape adapting in response to feedback. Although I'm already a Primate, there's no question that a 15 day (+7=22?) extension from my expiry date next March is WAY more useful than an iPhone cover. Bravo!

  • Sandra says: 22 May 2019, 5:00pm

    While it’s good that we won’t lose points for nothing it is a bit sad that they are being retired. It seems like something that made mighty ape unique and could have been used to enhance the brand. Oh well ..

  • Steven says: 24 May 2019, 3:36pm

    54,663 points, whoo nearly 80days on top of my subscription. Good use of the points - never felt there was much point to them.

  • T says: 27 May 2019, 12:22pm

    6426 = 7 x 1 day primate or are you just going to force 1 day and "write off" the rest?

  • Che from Mighty Ape says: 27 May 2019, 12:48pm

    @T – You'll get 9 days of Primate (6426/700), plus a bonus 7 days. The remaining 126 Banana Points will be written off because it is less than 700.