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Handbook of Research on Innovation and Development of E-Commerce and...
by
Mohammad Nabil Almunawar
~
Hardback
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, ...
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