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Robert Docters

Contextual Pricing: The Death of List Price and the New Market Reality
by Michael Barzelay ~ Hardback

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS "Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your co...

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