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Joe F Hair

The Essentials of Business Research Methods
by Joe F Hair ~ Paperback / softback

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on appro...

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Multivariate Data Analysis: Pearson New International Edition
by Joe F Hair ~ Paperback / softback

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The authors provide an applications-oriented introduction to multivariate analysis for t...

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LooseLeaf for Essentials of Marketing Research
by Joe F Hair ~ Loose-leaf

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market rese...

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