From his childhood amidst the steel mills of South Yorkshire to Olympic glory and beyond, Seb Coe's story is one of extraordinary achievement. One of the greatest middle-distance runners of all time, he earned four Olympic medals during a world-record breaking career.

THE WINNING MIND clearly shows there are no shortcuts to success. With every worthwhile goal, there are many challenges, knock-backs, dips in performance and unforseen problems. If you want to be successful, you have to be prepared to dig in, grit your teeth and fight your way through to the end THE WINNING MIND is written in the style of a race, and shows you how important meticulous preparation, a good start, the ability to stay the course mid-race and hold your nerve as the finish line approaches will push you towards ultimate success THE WINNING MIND provides great lessons and insight for readers of business, self-help and personal development. It gives clear-minded advice within a practical framework that will help you make the most of your own opportunities.

Author Biography

Sebastian Coe is a winner, as his record of achieving success in many different areas of life shows. Sebastian Coe, now Lord Coe of Ranmore, has been a politician, a business leader and the inspirational figurehead of the successful 2012 Olympic bid. He is a life peer, a Knight Commander of the Order of the British Empire and is vice-president of the International Association of Athletics Federations. Sebastian Coe has the passion, determination, focus, dedication and self-belief that mark him out as a true champion.