Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Author Biography:
Christoph Breuer, German Sport University Cologne, Germany
Angela Charlton, TNS BMRB Agency, UK
Sören Dallmeyer, German Sport University Cologne, Germany
Mojca Doupona Topi?, University of Ljubljana, Slovenia
Peter Forsberg, University of Copenhagen, Denmark
Kirstin Hallmann, German Sport University Cologne, Germany
Spencer Harris, University of Colorado, USA
Paul Hover, Mulier Institute, The Netherlands
Jukka Lahti, University of Jyväskylä, Finland
Ramon Llopis-Goig, University of Valencia, Spain
Szilvia Perényi, University of Debrecen, Hungary
Leonidas Petridis, University of Debrecen, Hungary
Samo Rauter, University of Ljubljana, Slovenia
Peter Smale, Kantar Sport, UK
Andrew Spiers, Sport England, UK
Hanna Vehmas, University of Jyväskylä, Finland
Harold van der Werff, Mulier Institute, The Netherlands
Anna Vilanova, University of Barcelona, Spain
Steven Vos, Fontys University of Applied Sciences, The Netherlands