Forget everything you've heard about real Hip-Hop to date, MONSTA aka MONSTA GANJAH is the genuine article. Hailing from the streets of Long Beach, California and introduced to the rap world by legendary Bay Area Don Yukmouth (of platinum selling duo The Luniz), MONSTA has been patiently waiting to give fans a dose of his deep West Coast narrative & take them on a road trip down the Pacific Coast Highway.
Born and raised by a Samoan Father and a Mexican mother, MONSTA was exposed to the harsh realities of two dominant cultures that co-exist on the streets of LA. The nephew of pioneering Samoan rappers and West Coast legends the Boo Yaa Tribe, MONSTA is considered the heir to the Polynesian Hip-Hop legacy and is proving his potency with current Top 30 hit “This Is Love” with Hawaiian based Reggae star J Boog. MONSTA first entered the professional world of the music industry appearing on Yukmouth's album United Ghetto's Of America in 2002 and had soon after put in guest appearances with Tech N9ne, Z-Ro, Gonzoe, Planet Aisa, The Realest and Un-kasa (Dipset/ Purple City) as part of West Coast super group The Regime.
After spending most of 2003 recovering from being shot twice at a Hollywood VIP event, MONSTA spent the next three years touring the world relentlessly with Yukmouth as part of the group The Regime, and made appearances on all three installments of Yukmouth Presents The Regime “All Out War” compilations.
During his touring schedule MONSTA made stop offs in both NZ and Australia as part of the Kurupt / Luniz tour and found himself at home with the number of Polynesian people who turned out to support him at his shows. Seeing an opportunity to further his music, MONSTA based himself in Australia for two years releasing the acclaimed street mix CDs Hood Epidemick Vol 1 & 2 as well as the NZ radio hit “Butterflies” with Delani and the Allow Me To Re-introduce myself EP in early 2010.
Pacific Coast Highway is the culmination of the past 10 years in MONSTA's musical journey and features songs that cover every aspect of his life; from his early days as a Samoan child in the church, to growing up as a teenager in the streets and gang activity of Carson City & Long Beach. With high profile features from Regime members Yukmouth, Hell Rell (Dipset) and current Bay Area stars THE JACKA & HUSALAH of the MOBFIGAZ, MONSTA is looking forward to the release of Pacific Coast Highway in both New Zealand and the United States so he can finally appease patient Regime fans all over the world.
