Marina and The Diamonds is set to release her brand new album ELECTRA HEART in New Zealand on May 18. The album is spearheaded by first single ‘Primadonna’, a fast paced fun disco pop anthem.
ELECTRA HEART is a huge leap forward for Marina and promises to be one of the most exciting pop releases of 2012, underlining that she is amongst the most talented young British artists around. A ground-to-air missile of ambitious and confident songs, the record was written and recorded in London and LA over the last 18 months whilst on tour. Featuring 12 brand new self-written tracks, Marina handpicked a close group of collaborators to write and produce with including Dr Luke (Katy Perry), Rick Nowels (Madonna), Liam Howe (Sneaker Pimps) and Greg Kurstin (Lily Allen).
ELECTRA HEART is a blisteringly honest story of identity, love, rejection, doomed romance and hope all tinged with humour and British eccentricity. Marina says, “It’s an Ode to dysfunctional love. I based the project around character types commonly found in love stories, film and theatre, usually ones associated with power and control in love, as opposed to weakness or defeat. I guess it was a way of dealing with the embarrassment that, for the first time in my life, I got ‘played’. Rejection is a universally embarrassing topic and Electra Heart is my response to that. It is a frank album”
ELECTRA HEART is the follow up to Marina’s debut album THE FAMILY JEWELS, which spawned the smash singles ‘Mowgli’s Road’ and ‘Hollywood’. Known for her unique look and for her attention to every detail of her creative output, she doesn’t disappoint on ELECTRA HEART.