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Business Plans For Dummies

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Business Plans For Dummies

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Description

A one-stop guide to business planning for all businesses Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, Australian Edition, walks you through each stage of the planning process -- from writing mission statements to identifying new business opportunities -- and shows you how to draw up marketing plans, competitor assessments, financial projections and much more. Discover how to: * Plan for the future * Identify customers and their needs * Differentiate your business from the competition * Create financial projections * Be a great manager * Expand your business

Author Biography

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the University of Pennsylvania. Steven Peterson, PhD, is the CEO of Strategic Play and an Executive Lecturer at the Haas Business School. Veechi Curtis, BBus, is a qualified accountant and small business consultant, and author of MYOB Software For Dummies and Small Business For Dummies, Australian Edition.
Release date NZ
April 7th, 2005
Audience
  • General (US: Trade)
Country of Publication
Australia
Imprint
John Wiley & Sons Australia Ltd
Pages
240
Publisher
John Wiley & Sons Australia Ltd
Dimensions
190x236x28
ISBN-13
9781740311243
Product ID
6704706

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