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World Famous in New Zealand: How New Zealand's Leading Firms Became World Class Competitors
Paperback
By et al and Hunt Colin Campbell
| Our price: | $45.00 |
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Details
Release date NZ
June 1st, 2001
Author
Pages
240
Dimensions (mm)
160x225x22
Illustrations
Illustrations
Country of Publication
New Zealand
Imprint
Auckland University Press
ISBN-13
9781869402495
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270 Banana Points
270 Banana Points
Product ID
1630959
Description
This is the story of how ten of New Zealand's finest companies became world-class competitors. It is a significant story: New Zealanders look to business enterprises for wealth, jobs and the products and services to live and to trade. In exploring the behaviour of ten carefully chosen firms the book shows how they overcame the disadvantages of size and distance to make an impact in world markets and to sustain it. This is not only a narrative of each firm's path to success, it is also an empirical analysis of the factors which assured that success. It discusses, for example, innovation, operations strategy, human resource management, the impact of national culture, the role of government.
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