One Click

Jeff Bezos and the Rise of amazon.com

Paperback

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One Click: Jeff Bezos and the Rise of amazon.com

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Details

Release date NZ

October 27th, 2011

Author

Richard L Brandt

Pages

224

Dimensions (mm)

153x214x16

Country of Publication

United Kingdom

Imprint

Viking

ISBN-13

9780670920662

Buy this and earn

176 Banana Points

Product ID

10400058

Description

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, "One Click" charts Bezos' rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

Author Biography

Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.