Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, "Killer Web Content" gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: provide visitors to their website with the right content at just the right time; write compelling Web content that users really respond to and want more of; make sure their website has the best possible chance of getting into the first page of search results; and understand the benefits of blogs, RSS, and e-mail newsletters. Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Reviews

"Content - not fancy graphics - sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World 'This short, sparky primer uncovers value in a neglected business asset.' Director, "Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov

Author Biography

Gerry McGovern is managing partner at a consultancy that focuses onmaximising value from Web content. He has been involved in the Internetsince 1994, and has worked on Internet assignments in 35 countries.Gerry has published four books on Web content.