Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Paperback

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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Details

Release date NZ

August 1st, 1998

Author

Geoffrey A Moore

Contributor

Foreword by Regis McKenna

Pages

222

Dimensions (mm)

159x235x13

Illustrations

illustrations

Country of Publication

United Kingdom

Imprint

Capstone Publishing Ltd

ISBN-13

9781841120638

Buy this and earn

198 Banana Points

Product ID

2084948

Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.