Release date NZ
August 1st, 1998
Foreword by Regis McKenna
Country of Publication
Capstone Publishing Ltd
Buy this and earn 198 Banana Points
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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