Business Stripped Bare: Adventures of a Global Entrepreneur

‘Whether you are starting out in business or running the biggest multinational in the universe, there are some common themes that can be applied. There is a plethora of business books out there on the shelves. I see them in the airports and some look rather tedious and dreary. To be perfectly honest, I seldom read any of them. Life is too short to read tomes written by passive observers. Business is about taking action.

What I’ve found is that there is no single prescription for running a successful and intrepid company. There are a lot of ways of doing it. My views have been formed over more than forty years in the white heat of daily, unfolding business life. And, for the first time, I am going to share some of the gems.’ Sir Richard Branson

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson’s Virgin Group has become one of the most successful and recognised brands in the world. In Business Stripped Bare, Branson shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world’s biggest superbrands, how he plans to change the course of the world’s rivers to cut carbon emissions, what Tesco learned from Virgin, and which businessmen around the globe Branson most admires.

Combining invaluable advice with the remarkable inside stories of Richard’s greatest achievements, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business.

About the Author

Sir Richard Branson is a hugely successful international entrepreneur and icon, and is chairman of the Virgin Group.