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Mighty Ape Core Values

At Mighty Ape, our core values shape all the decisions we make every day. They set the direction for the company, prioritise website features, assist with hiring staff, guide our customer service team, define our company culture and everything in between.

  1. Put customers first. Win customers for life.
  2. Have fun. Be positive and work as a team. Treat others as you'd like to be treated.
  3. Be honest. With yourself, customers and co-workers. Confront the brutal facts.
  4. Embrace change. Have an open mind. We’re changing the way people shop.
  5. Do more with less. Do things in the most efficient way possible.
  6. Keep it real. Use real language. Focus on doing good, not looking good.
  7. Be creative. Be yourself. Develop and express your individuality and creativity.
  8. Be awesome. Keep learning -- upgrade yourself and Mighty Ape.
  9. Think long term. We’re creating customers for life and a company that's built to last...
  10. Step up. Do what it takes. Solve problems that need to be solved.

TL;DR - Watch the video instead!