Information technology industries Books

There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses - from newspapers to books to television to movies to telephones to advertising to Microsoft. With unp...

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usual...

It is best known for its search engine, but as Steven Levy explains, Google's ambitions go far beyond internet searching. It has moved into mobile phones, computer operating systems, television, and is the most powerful company in the advertising business. Its advertising business produces revenues...

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character an...

Almost thirty years ago, Michael Moritz, then a young journalist at "Time" magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. "The Little Kingdom: The Private Story of Apple Computer" brought readers in...

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacs...

Few companies have captured the hearts and minds of New Zealanders like Trade Me. Originally built by university drop-out Sam Morgan on a borrowed laptop, Trade Me was to change the face of retailing in New Zealand, destroying newspapers classifieds businesses and going on to become part of ...

This book offers an up-close look at the people and philosophies behind one of the most important new companies of our time. "Google Speaks" is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a...

"Googled" is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in media who are struggling to ke...

This is a revelatory expose of Google and its ambition to become the controller of 'all the world's information'. "Planet Google" explores the profound implications of that strategy for the business world, and for us all. Google has a dream: to manage the entire world's information. The co...

The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital indust...

Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage...

Whether you're a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis is often a make-or-break moment and must be addressed carefully and immediately, since virtually everything is at stake. More and more h...

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get t...

It is easy to forget that every development in the history of the American information industry ? from the telephone to radio to film ? once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominat...

It is easy to forget that every development in the history of the American information industry ? from the telephone to radio to film ? once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominat...

It is easy to forget that every development in the history of the American information industry ? from the telephone to radio to film ? once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominat...

The ultimate CBC insider exposes the controversies, successes and dead ends of his time at the top. In 2004, CBC television had sunk to its lowest audience share in its history. That same year, Richard Stursberg, an avowed popularizer with a reputation for radical action, was hired to run English se...

"Imagine a world where nerds reign supreme. That is the universe that Douglas Edwards stepped into in 1999". ("Sunday Times"). At forty-one, Doug Edwards was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided ...

A clear and comprehensive introduction to setting up and running a successful online business. More and more people are shopping online and increasingly, businesses are switching their activities online to complement traditional models. However, just like traditional businesses, specific skills are ...

Building Your IT Career, Second Edition gives current and aspiring IT pros a strong, personal foundation for planning their careers and setting their goals - and then provides step-by-step, 100% practical action items for achieving the goals they set. Michael Moran introduces and explains career con...

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdo...

Provides the necessary derivatives business knowledge for IT professionals.

Provides commodities business knowledge for IT professionals in the financial services industry.

Provides business knowledge for an IT professional, who works in the Mobile Telecommunications industry.

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson h...

In his newest book, Info-Aesthetics, world-renowned software studies expert Professor Lev Manovich investigates the ways in which the shift from an industrial to information society has resulted in new aesthetic sensibilities and representations. In doing so, he poses the following questions: Does n...

In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the "big guys" create trib...

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know ...

The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup,...

Twenty five years later, revisiting the first authorized biography of Apple and its co-founder and celebrity CEO, Steve Jobs In 1984, "The Little Kingdom: The Private Story of Apple Computer" told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, comple...

The New News Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.The Twelve Laws of Newsonomics reveal the kinds of news that read...

Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer manufacturer to market its machines to the public, sellin...

"The Google Story" is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-e...

Lawrence Lessig, the reigning authority on intellectual property in the Internet age, spotlights the newest and possibly the most harmful culture war-a war waged against our children and others who create and consume art. Copyright laws have ceased to perform their original, beneficial role: protect...