Sales & Marketing Books

A fascinating journey into the hidden psychological influences that derail our decision-making, "Sway "will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone "...

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usual...

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and givin...

What makes a business successful or not? Mark Blumsky shows how a defining point of difference in the way we treat customers can turn an ordinary business into a successful one. Using examples, he shows how you can identify your point of difference, and then implement it. Bringing in his own experie...

THE FUTURE OF PRODUCT BRANDING IS EMOTIONAL MANIPULATION: HOW TO INFILTRATE THE HEART In a market saturated with brands, companies seek new ways to stand out, and for their presence to generate emotional heat within their customer, this book shows how it's done. Brands have run out of juice. More an...

The "New York Times"-bestselling author of "Words That Work" explains how communication excellence equals success, and how top performers in all areas of American life win by utilizing superb communication skills adopting essential action-oriented principles.

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible. In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard ...

Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in ...

Quite simply, this book will help you make more money, improve your customer relationships and save you a significant amount of time. Even better, it shows you how to do this using three ingredients you already have at your fingertips:  Your customer information Your computer softwa...

Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjectu...

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the in...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable res...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The ...

Search Marketing Best Seller Updated for 2008 with an Information-Packed CD-ROM. The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus CD-ROM! “My copy of the first edition of Search Engine Marketin...

"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case stu...

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, "Killer Web Content" gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make ...

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to comple...

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such...

In this comprehensive step-by-step guide to setting up a booming Internet business, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to earn his online businesses a cool fortune.  Whether you're seeking to create and develop a thriving Internet business...

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a barga...

"Every once in a while ONE book defines a category." - Jack Covert, 800-CEO-READ One of "The Ten Books Every Sales Person Should Own and Read" The Dale Carnegie Sales Advantage Program Jeffrey Gitomer's bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in ...

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of ...

Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Spencer Johnson -- author of Number one bestselling business book Who Moved My Cheese? and business guru Larry Wilson teach the principles of the One Minute Manager to the sales-pers...

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relati...

An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM 2011 than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's hot CRM product. Whether you'...

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way ex...

Big presence isn't just for big companies anymore! This is a social media marketing handbook for small business owners on the go. Social media has opened the door to anyone who wants to promote themselves - including small businesses. Designed specifically for busy small business owners, this book p...

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the adv...

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 DAYS TO SOCIAL MEDIA SUCCESS is the perfect resource for busy people who want quick results. Thirty short chapters (one for each ...

Marketing exists in a dynamic environment where global forces, competitive rivalry and a blurring of cultures, industries, and economies are often totally unpredictable. This book details the fundamental principles that underpin marketing knowledge and incorporates leading-edge concepts that will a...

The first and only book to offer detailed explanations of SAP ERP sales and distribution As the only book to provide in-depth configuration of the Sales and Distribution (SD) module in the latest version of SAP ERP, this valuable resource presents you with step-by-step instruction, conceptual expla...

S&OP is "management's handle on the business". How it's used for management communication, decision-making and how it is integrated into other important business strategies are explained in detail.Author BiographySince 1977 John has helped manufacturers and distributors to improve their management ...

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: / Position your product for a target market / Build a brilliant marketing plan / Create stunning branded marketing materials / Use memorable p...

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a...

Improve your business and increase your profits with this simple and practical guide to improving communication with your customers, which can be used to improve sales in any situation. Description Remember when you could go into a shop and the assistant actually knew about the products they w...

Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking stud...

"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business....

What's the Secrets? gives you an inside look at the world-class customer service strategies at today's some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis and how y...

Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day – in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.Raving Fans is written in the pa...

Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden "gold mines," dramatically boost your bottom line, and get on the fast track to big profits. And best of a...