Robert W Bly

This is a tongue-in-cheek guide to words that any smart, well-educated, pretentious person should be able to drop into cocktail conversation.The reader is encouraged to toss off words such as 'Disestablishmentarianism', 'descant', and 'autodidactic', proving, if not the value of a good education, at...

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales ...

Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, ...

Make Every Second Count goes beyond the usual time-management books to bring you a broad range of strategies and tactics--dozens of proven methods to get more done in less time. You'll discover how to maximize your time by setting priorities, create useful schedules, and overcome procrastination, ho...

WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the...

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to ...

In childhood, we throw out parts of ourselves or put them in a bag. It is those abandoned parts that become the "Shadow", which can act destructively and independently of our will. The authors challenge us to face the shadow in all areas of our lives.

Not a reading from the book, but a challenging and provocative talk by Bly that describes the ways in which the male emotional experience differs from that of the female. Recommended for women as well as men.