Justine Troy

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1. Every Bastard Says No: The 42 Below Story by Justine Troy

By Geoff Ross

If you haven't heard of the success of 42 Below Vodka you must have been living under a rock! Initially brewed by Wellington advertising man Geoff Ross in his garage, everything about this vodka was audacious, from the very notion of making high-end vodka Downunder to its shock-and-awe advertising c...

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